Product/offer name ➡ A clear description of what the product actually is. ➡ A picture of your product or of the result it creates, or an image to symbolize the result. ➡ A description of who the product is for ➡ A description of the problem the prospect might be facing that would indicate that the product would be a good choice for them. ➡ A description of the RESULT that the product creates, and how the prospect’s life will be changed for the better. ➡ Details of the product's features (size, weight, number of videos, how many sessions, etc.) ➡ Testimonials